Via Media Publishing Company was founded with a specific quest in which research on Asian martial traditions could be published that reflected the highest academic and aesthetic standards possible.

The first goal stemmed from a desire to establish a periodical in which authors, artists, and photographers could present high quality work concerning Asian martial arts. Thus, the quarterly Journal of Asian Martial Arts was founded in 1991. The Journal covers a wide variety of fighting traditions, from the well-known such as karate, taekwondo, judo, aikido, taiji, and Shaolin, to lesser known forms of self-defense. All forms of combat (striking, grappling, locking, kicking), traditional and modern, barehanded and with weapons.